Motion Design • Advertising • Brand Application

2024

Buresh Home Solutions needed a 30-second motion graphic announcing its expansion into Eastern Iowa, designed primarily for display at Kinnick Stadium during the 2024 Iowa vs. Iowa State football game.

I created the motion piece to maintain Buresh's established brand identity while incorporating visual cues inspired by the Iowa football environment, creating an ad that felt relevant to the setting without losing brand recognition.

Design Challenges

The motion graphic needed to communicate Buresh's expansion into Eastern Iowa quickly and clearly within the energy of a live stadium environment.

The design needed to:

• Communicate the expansion message within a 30-second runtime

• Maintain Buresh's established visual identity and brand recognition

• Incorporate an Iowa football-inspired aesthetic appropriate to the stadium setting

• Break a copy-heavy message into clear, digestible visual moments

• Create an engaging 30-second animation from a limited set of existing brand assets

• Work beyond the stadium environment if repurposed for social media

Designing for Motion

I was provided with the campaign copy and existing brand assets, then independently developed the storyboard, pacing, transitions, and animation in After Effects.

One of the biggest challenges was turning a large amount of copy into something that felt entertaining rather than overwhelming. I broke the messaging into smaller visual moments, using changes in scale, timing, composition, and movement to guide the viewer through the information while keeping the piece energetic.

With a limited library of brand assets to work from, motion became an important part of creating visual variety and maintaining interest throughout the 30-second runtime.