Tulip Time is an annual spring festival held in Pella, Iowa that celebrates the town’s Dutch heritage and cultural history. The multi-day event features traditional Dutch costumes, parades, tulip displays, live performances, artisan vendors, historical reenactments, and community programming. Drawing tens of thousands of visitors each year, Tulip Time transforms the city into a large-scale cultural and visual experience centered around heritage, color, and community connection.

Design Goals

• Design bold, high-visibility visuals that remain legible and impactful at large scale and from a distance.

• Celebrate Tulip Time’s cultural heritage while presenting it through a modern, graphic design approach.

• Create a cohesive flag system that works both individually and as a unified visual experience across the festival space.

• Enhance the atmosphere of the event through color, movement, and composition.

• Prepare artwork for real-world production, accounting for print scaling, fabric output, and outdoor display conditions.